Mano Klima
This is the case of a sole proprietor working in the climate and air conditioning sector who acquired most of his clients through local contacts. Recognizing that true growth required a stable flow of new customers, we established the online presence for Manó Klíma.
About the client
When we started working together, Manó Klíma’s services included electrical, air conditioning (AC), and heat pump work, but the primary focus was on AC installation and maintenance. Since then, the business has expanded to include the installation of security camera systems and IT networking services. The company started gaining local recognition and acquired an increasing number of business requests and returning customers. Our client was determined to build something solid that could support his family long-term.
Challenges
The primary challenge was the saturated air conditioning market and the competitiveness of relevant keywords. The websites ranking highest for AC-related keywords were not only visually appealing but also rich in content. Furthermore, Manó Klíma previously lacked an online presence, and Lóránt was unfamiliar with online marketing strategies. However, having seen the transformation of another client of ours in a similar situation (Sáfár Bau), he trusted our expertise.
The solution
The Implementation
1. Our srategy
Our strategy consisted of a modest global SEO investment and content accumulation over the following year. We started the process with four SEO-optimized blog articles per month targeting long-tail keywords related to Manó Klíma’s services—including electrical work, air conditioning, and heat pump installations. Once the website was complete and the client was satisfied with our work, they also engaged us for local SEO.
2. Mobile-first, SEO-optimezed website
Competitor Analysis
Competitor analysis was the first step, where we examined the Google TOP 10 results for the most relevant keywords for Manó Klíma. Our complex SEO tool,
SEMrush
, provided valuable insight into competitors' online presence. By studying the successful websites, we found the methods to make our client's website stand out.
Web Design
Aligning with current trends, we developed a mobile-first website design characterized by elements such as larger font sizes, simplified navigation, and fast loading times. The website included a homepage, an About Us page, a blog, and a contact page, as well as three service pages. We integrated a contact form, the
Messenger
platform for live chat, and
Google Maps
into the Contact page. The service pages were optimized for search engines based on our keyword research.
3.
Local SEO
Due to the nature of the business, our primary focus was on local SEO. Our goal was to get
Manoklima.hu
into the
Google 'local 3-pack'
search results. Achieving a spot in the 'local 3-pack' is crucial because it captures the majority of clicks, leaving the rest of the websites to share the remainder. Our local SEO steps included optimizing
Manó Klíma
’s
Google My Business
profile, placing local keywords on specific pages, building local backlinks, and requesting
Google
reviews from past customers.
Our local SEO steps were as follows:
4. Blog page creation and optimization
The content creation process began with extensive keyword research, based on which we developed a content strategy, or a
thematic authority map
. This is a logical structure that organizes keywords according to search hierarchy and search volume, ensuring that lower-volume
long-tail keywords
are placed at the lower levels of the structure/content tree, supporting higher-volume
short-tail keywords
at the higher levels of the structure. This is an extremely complex and critical step in the
SEO
process, especially today in the era of
AI-driven SEO content writing
. A large volume of
SEO
blog articles will not yield results without proper structure and thematic relevance.
We utilized the
NeuronWriter SEO tool
to ensure our content consistently outperformed the best of the
Google TOP10
competitors.
5. SEO tracking and riporting
Results
The promising results were consistently delivered:
Testament to
Lóránt
’s satisfaction and trust in our work, just a few months into our partnership, he requested two additional service pages, expanding
Manó Klíma
’s offerings to include security camera system installation and IT networking services. The owner was also able to hire two additional employees to handle the growing number of service requests.
We are delighted by
Manó Klíma
’s success and look forward to assisting the company in its next phases of business growth. We are confident the company will achieve them soon.
Interested in similar results?
Let's discuss your project.
